Build the business people can’t stop sharing.
Unhinged turns a promising idea into a product with a native sharing loop—and a short-form launch system designed to turn attention into customers.
Start free. No reach guarantees—just stronger mechanics and faster tests.
The loop
Great product → irresistible moment → shared content → next customer.
The founder promise
No fake certainty. No empty growth theater.
Mechanics first
Every plan starts with why someone would share.
Specific output
Leave with hooks, formats, and a measurable test.
Honest signals
Learn what converts before chasing bigger reach.
Five launchable plays
Choose the sharing behavior before the business model.
Each archetype pairs a concrete offer with a moment already native to Reels, Shorts, and TikTok-style content.
Score my idea- 01
Extreme CPG
Reaction is the distribution
Hyper-spicy sauces, bizarre mashups, or mood-based candy create tasting challenges customers naturally record.
- 02
AI roasters
Identity becomes the artifact
Turn a person’s music, profile, code, or résumé into a sharp, visual result built to land in a story post.
- 03
Mystery drops
Surprise powers the unboxing
Curate a niche box with a rare chase item so every delivery creates suspense, reveals, and collector conversation.
- 04
Flex templates
Transformation earns the save
Package aesthetic Notion, spreadsheet, and planner systems around a high-intent niche and a satisfying before-and-after.
- 05
Satisfying services
The work becomes the content
Pressure washing, detailing, rug cleaning, and yard restoration turn local jobs into magnetic transformation footage.
From idea to evidence
Unhinged turns “this could go viral” into a testable system.
Phase 1
Pick the idea with a native sharing loop
Pressure-test audience, repeatability, margins, and the moment a customer becomes distribution.
Phase 2
Engineer the shareable moment
Turn reactions, identity cards, unboxings, before-and-afters, or satisfying transformations into a repeatable product behavior.
Phase 3
Build a short-form content system
Get hooks, formats, creator prompts, calls to action, and a practical publishing cadence built around your offer.
Phase 4
Measure the loop
Track shares, content-assisted signups, invitations, conversion, and the formats that compound instead of merely collecting views.
Your launch brief
1
clear sharing trigger
- Who shares it
- What gets captured
- Why viewers care
- Where the next click lands
Pricing
Start with a sharp test. Scale what catches.
No paid reach required and no annual commitment. Choose the depth of launch system you need.
Spark
For choosing a direction before you commit.
$0
- Five viral business archetypes
- One idea scorecard
- Starter hook library
- One saved launch brief
Launch
For founders turning an idea into a live experiment.
$29/month
- Unlimited launch briefs
- Share-loop builder
- 30-day content sprint
- Hook and creator prompt generator
- Performance tracking workspace
Studio
For teams testing multiple concepts and channels.
$79/month
- Everything in Launch
- Five team seats
- Multiple brand workspaces
- Reusable campaign playbooks
- Priority strategy support
Straight answers
Before you bet on the loop.
Build the loop before the launch
Make your first customer your next distribution channel.
Choose an idea, define its sharing trigger, and leave with a practical content sprint you can run now.